Why making your brand see-through means the right consumers will see you.

We all want to know we're doing business with “do-gooders.” Not the ones who milk their oats for all it's worth, but those who are committed to actually doing good. Why? Because it makes us feel like we're the ones who are inherently good.

So, how do you become a “good brand” in the eyes of your consumers?

By being transparent.

Share your vision

Follow through with your mission

Consumers are more likely to buy from a business that is passionate about making an impact on people and the planet.

Shared values

Live and breathe them

Consumers want to buy from businesses who have a good conscience. Having like-minded values will naturally attract your loyalists.

Partnerships

Who you’re doing business with

Who you do business with speaks volumes about you. Align your values with stakeholders and key members of your supply chain.

Be an open book

Tell anyone and everyone

Share your good deeds everywhere you can. Still working on being better? Great. Share that too. Consumers respond well to those who are committed to doing better.

The world doesn’t need another brand to get lost in the sea of sameness. It needs a business dedicated to solving problems for people and the planet. One that can see that vision through.

Need brand clarity? Then follow your eyes this way.

—G