Your pack, but more pickable.
Why good products get overlooked. And how to get them picked more often.
Let's make sure more people pick you.
BRAND STRATEGY • BRAND IDENTITY • PACKAGING
GLORIA is a brand and packaging design studio led by Gemma Deavin, helping consumer brands grow without losing all the good stuff that built them.
20+ YRS
950+ SKUs100+ national brands, including:
Bulla · Carman’s · Coles · SPC · Sukin · Twinings · Libra · MADE Group · Nestlé.
“The refresh has made our identity more distinctive and aligned with our vision, creating a brand that our team feels proud of and that represents our business more effectively to key stakeholders.”
Phoebe Miller,
Head of Marketing at MADE GROUP
To the founder who knows how good their stuff is,
I get it.
You've got a great product.
And an unearthly desire
to chasea mission
that matters.
I call it BIG IMPACT ENERGY.
You're obsessed with getting what you've made into morehands.
But somewhere along the way, things got complicated.
With growth came more products, more channels and more opinions.
Maybe you’ve tweaked the messaging, or tried more marketing.
Maybe you're in retail and the numbers aren't where they should be.
And you’re wondering why
everyone else isn’t seeing
what you see?
Because knowing you're better
isn't the same as people
knowing why.
Usually it's one of two things:
You're being overlooked, lost in a sea of sameness.
Or sh*t got messy as you
grew,and the brand hasn’t
kept up.
Either way, it's fixable.
Because the good stuff
is usually already there.
My job is to find it
and make it easy to see.
So more people pick you.
If that sounds like you,
let's have a chat.
Here’s to more people
looking at you,
— Gemma
Founder, GLORIA