Facts and figures are great and all (they keep you ahead of the curve and drive decisions), but so is that other F word.
Feelings.
Yes, sometimes we’d like to tell facts and figures to eff right off because, “it screws with creative”. But, insights.
Feelings are why Poppy picks up your product over your neighbours. It’s the clear skin she gets from vibing with her @jshealthvitamins. The glow-up from drinking her @impressedlife greens.
So what’s holding you back from following your gut feelings so Phil can feel himself?
Fear of making the wrong choice.
You’ve got to go with your gut but take your head with you. In business and in brand, it looks a little like this:
🧠 Head decodes data. Insight is unlocked. Rationale is primed.
🌟 Gut takes that insight and gets creative. Emotions are sparked.
The truth is, facts don’t lie and neither do gut feelings. Mine your mind. Go with your gut. And shoot for the stars. Poppy and Phil are waiting for you.
Want to get out of your head and into a business that uses insight and guts to create a brand that connects? Then head this way, we’re all ears.
