Gloria’s eleven laws of brand.

A manifesto-like guide, helping you connect to consumers like a human.

1 → Act human. Attract humans.

Speak simply, create thoughtfully and elicit the illicit: snorts and all.

2 → Break down complex systems intoeasy to execute brand strategies.

Strategy isn’t scary when it’s simple. Build your brand architecture, plan your product portfolio and map your customer journey.

3 → Single minded concepts shouldconnect to a single mind.

You can’t be everything to everyone. Choose clear over clever and one person over many. The like-minded will follow.

4 → Brand personality = Your walk and talk.

See Law 1: Act human. Attract human.

5 → Community is more importantthan competition.

Champion your community and you’ll win brand loyalty. Chase your competition, and the odds are, you’ll lose focus.

6 → Please the people. Stay true to yourself.

Meet the needs of your consumer while sticking to your vision and all its creative expressions.

7 → Protect the planet. Shoot for the stars.

Be a force for nature, because we’re all counting on you.

8 → Your values hold hands with your vision.

Hold your values closely and use them to guide your way.

9 → Go with your gut but take your headwith you.

Facts don’t lie and neither do gut feelings. Follow your gut, use rationale and logic to support ideas and insights.

10 → The future doesn’t exist. Timeless designtrumps design trends, every time.

All we have is right here, right now. Don’t waste it by chasing what’s next. Good design spans time.

11 → Glory favours the Great. Gloria favoursthose who go with their gut.

Glorious things happen when intuition and action collide, we just know it.

Gloria’s Eleven Laws of Brand are made to be broken (mostly by those that write them). They’ll bend your brand into new ways of being, create long-lasting consumer engagement and nurture connection. Ready to rewrite the rules of your brand? Then let’s get started.

—G