11 laws of brand

A manifesto-like guide, helping you connect to consumers like a human.

1 → Act human. Attract humans.
Speak simply, create thoughtfully and elicit the illicit: snorts and all.

2 → Brand strategy is your north star, not your nightmare.
Let it light up your vision, shape your values and position you in a way that your audience can’t help but be drawn in. Strip away the jargon and answer three questions: Where are you headed? What do you stand for? Who are you for?

3 → Single minded concepts should connect to a single mind.
You can’t be everything to everyone. Choose clear over clever and one person over many. The like-minded will follow.

4 → Listen to communities, not the competition
Champion your community and you’ll win brand loyalty. Chase your competition, and the odds are, you’re playing a losing game.

5 → Please the people. Stay true to yourself.
Meet the needs of your consumer while sticking to your vision and all its creative expressions.

6 → Steal like a strategist, rebuild with a ruthless vision.
Copycats chase; brands with clarity choose what to carry forward — and what to leave behind.

7 → Protect the planet. Shoot for the stars.
The best don't choose between profit and purpose — they prove that caring for the world creates the kind of loyalty that transcends transactions. Be a force for nature, because we're all counting on you.

8 → Your values hold hands with your vision.
Your brand values aren't decorative — they're decisive. They're the filter through which every decision gets made, the compass that points you toward authentic expression and away from hollow gestures. Hold your values closely and use them to guide your way.

9 → The future doesn’t exist but the leaders of today do.
Bold we know! But consider this: the world is made of infinite todays.

10 → Timeless design trumps design trends, every time.
Trends come and go, don’t waste it by chasing what’s next. Brand equity compounds.

11 → Glory favours the Great. Gloria favours those who go with their gut.
Glorious things happen when intuition and action collide, we just know it.

Gloria’s Eleven Laws of Brand are made to be broken (mostly by those that write them). They’ll bend your brand into new ways of being, create long-lasting consumer engagement and nurture connection. Ready to rewrite the rules of your brand? Then let’s get started.

—G